I designed every page of the site from scratch, layouts, components, animations, and all visual assets, working within the existing brand guidelines but given the latitude to interpret them. That freedom mattered. It meant the design could breathe rather than simply comply, and the result feels like a genuine expression of the brand rather than a template with the right colours dropped in.

The priority throughout was usability for a younger creative audience. Navigation is clear and direct, information hierarchy was rebuilt around how people actually look for funding opportunities, and the tone across the site is warm and accessible without losing institutional weight. Animations were designed to add energy and personality without getting in the way, purposeful movement rather than decoration.

The visual direction leans into the playful side of the brief: bold layout choices, considered use of the brand's existing palette, and a sense of rhythm across pages that keeps the experience feeling dynamic. The site is professional enough for EU stakeholders and engaging enough that a young creative practitioner won't click away after three seconds.

The build was a close collaboration with a developer, which meant design decisions were always grounded in what would actually work in production. Every interaction, transition, and responsive behaviour was considered at the design stage, so the handoff was clean and the final site matches the intent of the original designs.